Watawala Plantations Plc Is A Pioneer Tea Plantation Marketing Essay

Watawala Plantations Plc Is A Pioneer Tea Plantation Marketing Essay The proper application and implementation of a strategic marketing plan is essential to the success of any business. A company can have a perfect product, but without proper placement, identifying an audience and a marketing plan appropriate activity would not be able to market its products to consumers. Watawala Plantations PLC was able to convert an activity performed in the home of commercial success through the implementation and respect of its strategic intentions. The company was able to convince consumers that the store offers more than just tea, but rather a rich experience they should have on a recurring basis. The company was able to translate this consumer experience of its products for an extremely lucrative. This strategic marketing plan will discuss the marketing strategy implemented by Watawala Plantations PLC, and evaluate the plan of the company in the current marketing strategies including market segmentation, targeting strategies, positioning, the competitive environment, and various other factors that affect its marketing strategy including external macro environmental forces. 1.0 Introduction Today in the rapidly changing corporate arena one of the frequently spoken subject is becoming the Strategic Market Planning and many expensive reference materials can be commonly seen in bookstores, libraries and via online sources. But what exactly is Strategic Marketing Plan, how to assess the external macro environment? What are the impacts of political, economic, socio-cultural and technological factors have on developing Strategic Marketing Plan? These are some of the common questions to be answered. Without a clear strategy the organization is like a ship without a rudder, going around in circles. This strategic marketing plan prepared to Watawala Plantations PLC is essential for the newcomer Oolong tea to the market. Oolong Tea is an innovative product that is close to the tea and black tea, and this product can be a cleaner body. This strategic marketing plan will discuss the marketing strategy implemented by Watawala Plantations PLC. It is very much evident, that the strategic marketing plan for Watawala Plantations PLC has been successfully completed after gaining a substantial understanding from the various reliable sources where the information have been gathered. I strongly feel that the information that I have provided in this strategic marketing plan will definitely satisfy the assessment criteria. Last but not the least I wish to mention that, at the best of my knowledge, Ive acknowledged all the sources which I did refer to complete this strategic marketing plan. 2.0 Watawala Plantations An Overview 2.1 Company Background Watawala Plantations PLC is a pioneer tea plantation and marketing company in Sri Lanka. This is a listed company is a joint venture with the legendary Tata Group, which owns the No. 1 tea brand in Britain Tetley. Today Watawala plantations PLC has undertaken the management of selected 18 prime tea estates in all elevations of low-rise, medium-and high-grown along with a pair of rubber plantations, and the Sri Lankas only palm oil factory and employs over 15,000 people. With the joint venture in Tata Tea India, Watawala Plantations PLC has accepted the challenge of converting trade and productivity in to competition. The unique advantage of three diversified namely crops, tea, rubber and Palm has made the company to move in different directions in terms of involvement with the daily life of people in Sri Lanka. Total area of plantations is divided region 12,442.13 hectares, of which 41% is the tea, rubber is 18% and 8% less for the cultivation of oil palm. About 7% is separate for firewood and the rest is uncultivated and remains as the areas of conservation, forestry, spices, vegetable cultivation, jungle, buildings, roads, etc. 2.2 Mission, Vision Corporate Values 2.2.1Mission Statement According to David (1995, p.88) a business mission can be classified as the foundation for priorities, strategies, plans, and work assignment. In other words it can be said as the starting point for the design of managerial jobs and, above all, for the design of managerial structures. A mission statement which focuses on a businesss current activities reveals the long-term vision of an organization in terms of what it wants to be and whom it wants to serve. The Mission Statement of Watawala Plantations PLCà ¢Ã¢â€š ¬Ã‚ ¦ By the year 2015 we will get closer to our end user locally and internationally by: Adding value to our products (tea, rubber, palm oil) Being committed to producing quality products Using our own brand Fully utilize the technological advancements and land resources in an eco-friendly manner To respect and understand the community in which we do business Celebrate the diversity and the power of our people While continuing toà ¢Ã¢â€š ¬Ã‚ ¦, Be the preferred supplier in tea, rubber, palm oil globally Enhance return to our shareholders 2.2.2 Vision A strategic vision concerns a firms future business path that is where we are going. Companys vision defines the desired or intended future state of an organization or company in respect of its basic objectives. Vision is a long-term; sometimes describing how the organization wants the world must stay where it operates. The primary role of a companys vision is to establish a dream to all its employees and stake holders to achieve the companys corporate goals. The Vision Statement of Watawala Plantations PLCà ¢Ã¢â€š ¬Ã‚ ¦ We will take a path no one has walked before and many will want to follow 2.2.3 Core Values Watawala Plantations willà ¢Ã¢â€š ¬Ã‚ ¦ Ensure that our business is always customer focused and that we continuously strive to meet their demands with the highest level of service. Be committed to offering the highest quality products at all times to our customers globally. Recognize and motivate our employees who are the live wire of the organization, to achieve their fullest potential and provide equal opportunities regardless of gender, religion, race or colour to excel in their work. Value transparency and honesty in everything we do. Contribute positively to the long term sustainability and development of the external community and the environment we operate in. Be innovative and strive for continuous improvement in whatever we do. Recognize that our shareholders are of utmost importance to us and ensure the best possible returns to them. 3.0 Product Description Oolong Tea There are hundreds of different varieties of tea made from tea plant, Camellia Sinensis, but almost all of them is divided into three broader categories which are respectively black teas, which are fully oxidized before drying a careful fermentation process, green tea is dried quickly, while non-oxidized oolong, which is somewhere in the middle and combine the best features of both. Oolong is partially fermented (semi-fermented) tea, which is known for its rich taste and pleasant lasting aftertaste. Oolong is classified as black or dark green tea which is baked longer than Green Oolongs. Green Oolong is usually smells stronger as Dark Oolong is usually has a stronger aftertaste. Special oven baked Oolong is only an intermediate dark green. 4.0 Construction of SWOT A Situational Analysis According to David (2004, pp.156-158) no organization is equally strong or weak in all its functional areas. Objectives and strategies are established with the intention of capitalizing upon internal strengths and overcoming weaknesses. The overall evaluation of a companys strength, weaknesses, opportunities, and threats are called as the SWOT analysis. A SWOT analysis is used as a framework to help the firm to develop its overall corporate, marketing, or product strategies. Strengths and Weaknesses are internal factors, which are controllable by the company. Whereas, Opportunities threats are external factors tend to be uncontrollable by the organization. The SWOT analysis of the Watawala Plantations PLC can be illustrated as follows: Strengths Uniqueness of the product Benefits of product are outstanding and not offered by any other product/company. Brand awareness High quality tea High quality service Expertise on the tea business Entrepreneurial spirit and commitment Complete and broad trained staff Opportunities Can open new lines of business Mass market tea prices will stabilize Consumers are living a more healthy lifestyle Consumers prefer quality products that offer true value Modern technology in the tea industry will be able to increase productivity Growth in tea market due to promotional efforts of healthy attributes of tea Threats Seasonal demand Misperception of tea consumption Competition from coffee shops Limited number of raw materials Unstable tea supply of high quality tea High quality tea prices will increase moderately Tea market is very competitive and relative elastic where strong local competitors such as Lipton, Bogawanthalaweà ¢Ã¢â€š ¬Ã‚ ¦etc. SWOT ANALYSIS Weaknesses Budget deficits Less access to modern technologies with to Oolong tea manufacturing process 5.0 Marketing Objectives All businesses, as a rule, need to set objectives on their own, for the products or services they intend to launch. Setting objectives are important; because they focus on specific aims over a period of time and can motivate the staff additionally to meet the set objectives. The marketing intention Watawala Plantations PLC is to grab a 10% market share and to achieve a sales volume worth of SLR 2,500,000 during the current year 2011. 6.0 Market Segmentation, Target Market and Positioning 6.1 Market Segmentation An organization cannot satisfy the needs and wants of all consumers. To do so, may result in a massive drain in company resources. Segmentation is simply the process of dividing a particular market for a good or service into sections, which display similar characteristics or behavior. There are a number of segmentation variables that allow an organization to divide their market into homogenous groups. There is no single way to segment a market. A good marketer has to try different segmentation methods, either alone or in combination, in order to view the market structure clearly. Segmentation can be categorized in to four major variables. They are geographic, demographic, psychographic and behavioral variables. It has to be clearly understood that Watawala Plantations PLC has utilized the demographic segmentation variable to divide the market. In demographic segmentation, the market can be divided in to groups such as age, gender, income, family size, family life cycle, occupation, education, race, religion, generation, nationality and social class. But here Watawala Plantations PLC going to consider only the first three groups from the demographic variables as described above. It is very much evident that in particular, the demographic segmentation variables have been chosen because of two reasons. One is that, customer wants, preferences, and usage rates are often associated with demographic variables and the other is that the demographic variables are easier to measure. 6.2 Target Market Target Market is the specific group of customers that a company aims to capture. They have been identified as the people with needs or wants that can be met with the products or services from the company. When evaluating the market segments, Watawala Plantations PLC must look at three major factors. They are segment size growth, segment structural attractiveness, and companys growth. Considering these aspects Watawala Plantations PLC has decided its target group as anybody who is interested in good quality tea. Mass market is the strategy of the company aiming to sell their product to broad market in Spain. 6.3 Positioning After an organization has selected its target market, the next stage is to decide how it wants to position itself within that chosen segment. A products position is the complex set of perceptions, impressions, and feelings that consumers hold for the particular product compared with the competing products in the market. As marketers, Watawala Plantations PLC not only plan positions that gives our products the greatest advantage in selected target markets, but also we design marketing mixes to create these planned positions. Therefore Watawala Plantations PLC is going market its Oolong Tea under its renowned positioning theme THE ART OF TEA 7.0 Macro Environmental Analysis PEST Factors According to David (2004, p.114) the purpose of an external audit is to develop a predetermined list of opportunities that could benefit the firm and threats that should be avoided. The Relationship between Key External Forces and an organization can be illustrated as follows: Therefore while formulating business strategies, Watawala Plantations PLC should be able to respond towards the external macro environmental factors in order to take the maximum advantage of external opportunities or that minimize the impact of potential threats. PEST analysis is a framework used to scan the external macro-environment, in which a firm operates. It is an important aspect to a company, in order to begin the marketing process. The following gird represents the analysis of the political, economic, socio-cultural and technological factors Watawala Plantations PLC has to consider before deciding either Germany or Australia would be potential market to expand the fruity malt loaf product. The grid below examines the political, economic, socio-cultural and technological factors with regard to the potential impact and its relative importance towards Watawala Plantations PLC. PEST Analysis Factors Potential Impact Relative Importance Political Factors Strict trading policies Medium Important Funding grants Medium Unimportant Local pressure groups High Unimportant Government policies High Important Political influence High Important Economic Factors Economic structure Command Economy prices are determined by the government Important Taxation issues Total tax rate is 64% on Profit Critical Interest rates 3.0% Important Inflation rates 9.4% Important Socio-cultural Factors Consumer attitudes High Critical Consumer opinions High Critical Media views High Important Brand image High Important Buying access and trends High Critical Health consciousness High Critical Religious factors Medium Important Technological Factors Technology development High Important Research funding Medium Important Recycling systems Medium Important 8.0 The Marketing Mix 4Ps To achieve the marketing objectives, the company has to use the marketing controllable elements (4Ps) effectively. A company might adopt one or more marketing strategies when introducing a product newly. It can set a high or low-level trend for each of its marketing variables, such as price, promotion, distribution, and product quality. Therefore, the key elements of the marketing mix namely product, price, place (distribution) and promotion have to be utilized Watawala Plantations PLC as follows: 8.1 Product A good Oolong tea is refreshing and delicious; the Oolong spectrum has a range of aromas and tastes quite different from what you get with green or black tea. It is difficult to obtain reliable figures on the caffeine content, but its probably not entirely wrong to say that the cup of Oolong average, well mixed, has about half as much caffeine as a cup of black tea and about half again as much as a cup of green tea. The difference mainly comes from the brewing temperature, not the composition of the tea itself. Although Oolong has the characteristics of black and green tea, the taste has little in common. If not overcooked, most Oolong seems almost no trace of bitterness, and generally a stronger aroma than any black or green tea. Like other tea, Oolong is rich in antioxidants called polyphenols. These help prevent cancer, keep your heart healthy and aid general well-being. 8.2 Price Price can be simply defined as the amount of money charged for a product or a service provided. A companys pricing decisions are affected either by internal factors relating to the company or external environmental factors or both. The major external environmental factor, which is going to affect the pricing decision, of Watawala Plantations PLC depends on the competitors costs, prices and their possible reactions in relation to the price fixing modes of Watawala Plantations PLC. A consumer when deciding to purchase our Watawala Plantations PLCs Oolong Tea, at the first instance evaluate the price and value of other products, which compete with Watawala Plantations PLCs products. Considering these pricing factors Watawala Plantations PLC should to apply the market penetration pricing strategy, meaning, to fix a low initial price at the introduction stage, in order to penetrate the market successfully at the outset. This is due to the fact that, it is an ideal pricing strategy which can be applied with success at the introductory stage itself, to attract a large number of buyers quickly and effectively so as to win a large market share, in a short period of time. Upon successful launch of Oolong tea, Watawala Plantations PLC can adapt skimming strategy. 8.3 Place (distribution) The distribution modes will cover all areas and all consumers coming under the target group. This is certain as the popularity grows with the demand. A competent distribution strategy will enhance the chances of attaining the goal with easy reach. Through maintaining proper contacts and application of the experience and specialization in the trade and through insuring a steady supply of goods without shortages the reach is assured with satisfactory results. Over the appointment of distributors and agents for the purpose of popularizing the product, requirements and competence in promotion, experience, market familiarity in relation to the productsà ¢Ã¢â€š ¬Ã‚ ¦etc. In addition to the distributors, a careful consideration will be given towards selecting the distribution strategy. In this case an intensive distribution strategy will be utilized where it is expected to bring in quick and satisfactory results. 8.4 Promotion Promotion is one of the key elements in the marketing mix. The intention now is to inform, persuade and to familiarize Oolong tea to the market and to popularize it. In this regard sales promotion and pre publicity are two areas, which are related to public relations. To target the group, pre publicity is essential via the media namely the electronic and the print. It is through proper and efficient advertising methods, the target group mainly the consumers would be reached easily which we intend to employ. The channels, which we hope to utilize both in TV and Radio in addition to the press, will be chosen based on their popularity and result-oriented methods adopted. In this regard a careful consideration would be given to economize the expenditure for the promotion purpose. In addition to the above method e-marketing strategy will also be utilized via social media networks such as Twitter, Facebook. YouTubeà ¢Ã¢â€š ¬Ã‚ ¦etc. 9.0 Proposed Marketing Budget A financial plan will be carried out since the initiation of the strategic marketing plan in order to determine the total amount of capital needed for each marketing related activity and to be completed within stipulated investment limit, which allows the marketing manager to measure the past with the forecasts actually spent during the project. Figure A illustrates the proposed marketing budget for Watawala Plantations PLC. Figure A Description Amount (SLR) Amount (SLR) Estimated Sales 10,000,000 (-) Estimated Expenses Raw Materials 500,000 Sales Distribution 400,000 Financial Expenses 200,000 HR Administrative Expenses 150,000 Production Cost 1,450,000 Promotional Expenses (posters, banners, advertisementsà ¢Ã¢â€š ¬Ã‚ ¦etc.) 4,500,000 Transportation 300,000 Estimated total expenses (7,500,000) Estimated profit 2,500,000 10.0 Evaluation and Control When involving in introducing a new product into the market, it becomes necessary to plan the overall operation in advance, in addition to budgetary provision to carry forward the objective. The controlling and monitoring aspects are two areas, which need constant attention. Any deviation will tend to upset a proper implementation of this strategic marketing plan. Therefore the following action plan can be utilized by Watawala Plantations PLC in order to evaluate and control the strategic marketing activities. Marketing Strategy Action Responsibility Control and Evaluation Methodology Marketing Communication Campaign Advertisement on TV, internet, radio, newspapers, ad campaigns on the streets Marketing Managers, Marketing Executives Monthly Sales Figures Marketing Promotion Campaign Set Up Special Stand for Personal Selling Marketing Managers, Sales managers, Counter staff Supervisors Count Customers and Monitor Sales per Month Organize Promotional Event Major Cities Marketing Managers, Supervisors, Hostesses Count Participants Promotional offers e.g. free gifts with purchase Marketing Managers, Production Managers Produced Output Figures Distribution of Free Samples to Customers At cash point Marketing Managers, Cashiers, Supervisors Count Customers

Spss report

Environmental problems such as climate change, ozone layer depletion, global warming, and so on are now growing at an alarming rate. Many of this problem are believed to be increasing due to human impacts as a result of irresponsible environmental behaviors, which is highly influenced by the attitudes people possess The research survey was carried out to find out the environmental attitude of respondents and their opinion on environmental issues facing Australia and the world at large.The aim of this study is to determine how some of the demographic characteristics affect environmental attitudes of the students surveyed. Thus, the differences between the environmental attitudes of the students will be explained. This study aims to find the answers to these questions: Are there any differences between the environmental attitudes of students surveyed and the degree they are enrolled in? Is there a difference in environmental attitudes to their gender? Is there a difference in environme ntal attitudes to their socio-economic status?Data was collected using an environmental attitude questionnaire which was administered to students in ENVENOMS and TIOGA of Flinders University, Forty two respondents ere received. In order to get a balance view from respondents the questionnaire has a section that asked questions on the demography of respondents which was aimed at collecting data such has age, gender, degree studied, ALGA, household and type of dwelling place. Figure 1 below shows that of 100% that responded to the survey 54. 8% were female, 42. 9% were male while the remaining 2. 4% were missing.Tablet shows that 41 respondent indicated their age with a mean value of 24. 12, while the least and maximum age of respondent is 17 years and 58 years old respectively. All respondents where from various academic background I. E. 33. 3% enrolled in B. EVEN. MGM, 26. 2% enrolled BAA, 7. 1 enrolled in B. DE, 11. 9% enrolled BAG'S, 2. 4% enrolled in B. ARCH, 4. 8%enrolled B. SC and 4. 8% enrolled in B. INTO. STUDIES. This varieties of educational background gives the survey a more outward and broad view of environmental attitude from people with different orientation.The respondents that were surveyed come from 13 different Local Government Areas of South Australia with 10 been the highest number of respondents from Inappropriate Local Government Area and Alexandrine, Norway, Payment & SST Peters, Tea tree gully and Unless having 1 respondent each this is shown in table 2 below. Majority of the respondents 64. 3% lived in a house hold as part of a family and 14% lived as a couple while the remaining percentage of respondents were shared relatively among living as group, by themselves and in a non-private home. Figure 2 below shows that 78. % of the respondents dwell in a separate house, 7. 1 in a flat. The questionnaire was designed to profile specific environmental attitudes of students which focused more on everyday activities of the respondents. The col lective information of the demography shown above shows the characteristics of the respondents which can be used to show the attitudes of the students to environmental issues based on the questions asked in the questionnaire. The first series of question were asked to ascertain the type of environmental friendly activities the students are personally involved in.Table 3 below shows that 4. 8% of the respondents are members of Land care, 1 1. 9% are members of Greenback and 14. 3% are members of a University group while 19. 0% are members of other environmental groups, 61. % of the respondents refuse excessive packaging, 73. 8% shop with their own bag, 83. 3% minimize paper use, 16. 7% attend rallies and demonstrations and 4. 8% writes letters to politicians. The array of information gotten from this section shows that a large percentage of the students are environmentally conscious and seeking to improve the quality of the environment..The second series of question were asked to sho w the type of environmental features present in the students dwelling. The table below show that 52. 4% of the students has compost bin or heap, 9. 5% has worm farm, 31. % has a rain water tank plumbed into their dwelling while 52. 4 has a rain water not plumbed into their dwelling, 9. 5% has their hot water powered by solar, 7. 1% has their electricity powered by solar, 83. 3% has compact florescent bulbs, 28. 6% dwelling has passive design while 31% has some other type of environmentally friendly features not included in the questionnaire.Table 4 below shows the average level of the respondents' agreement to the questions asked in section 3 which is aimed to determine get their opinion on different environmental issues. The average level of students that agreed that the welling they live is environmentally sustainable in terms of the energy and water they use is 3. 02, The average agreement level of students that agreed that free market mechanism, such has polluters pay, are the b est ways of dealing with environmental problems sis. 76 and 2. 7 is the average level of those that agreed that environmental protection is more important than economic growth. Those that agreed that Australian environment is in a better state now than 10 years ago has the highest level of average in this survey while those that agreed to be strongly omitted to minimizing environmental impact in their day to day activities has the lowest level of average. The level of average of those that agreed that Australia's environmental issues are cause by the actions of miners and farmers, An average of 3. 6 of the student also agreed that in the long term Australia would be acting more responsibly to the environment if it develops its nuclear resources in order to reduce the emission of CO into the environment from burning fossil fuels. The students average level of agreement that the world faces the collapse of major ecosystems within the next 20 years is 2. 4 while those that agreed with the view that scientific research and the careful actions of government and communities can repair the damage done to the environment is 2. 4. Question 4 of the questionnaire asked the students to indicate one most serious environmental issue they think is confronting the world today and 59. 5% wrote that Global warming is the most environmental issue confronting the world today while 2. 4% wrote that loss of biodiversity is the most problem facing the world as shown in figure 3 below. In question 5 the scale of the question in question 4 was changed to Australia and it as notice as shown in figure 5 below that majority 73. % wrote that water issue is the most serious environmental issue confronting Australia while loss of biodiversity and global warming are the least of the environmental issues confronting Australia. It can be deduce from the responses gotten from question 4 and 5 that global warming is the most serious environmental issue confronting the world but that Water issue is the most environmental issue confronting Australia which shows and indicate that different environmental issues is confronting different areas of the world.Question 6, 7 & 8 are questions based on the mode of transportation that each individual uses to ascertain the level of impact their mode of transport is causing the environment. Table 6 below shows the percentage of respondents that uses either the Adelaide public transport or use bicycle as means of transport and it is noticed that 38. 1% of the students use Adelaide public transport most days while 16. 7% hardly ever or never used the Adelaide transport and in contrast it is noticed that just 4. % of the students used bicycle most days compared to the 38. 1% that uses the Adelaide public transport while 47. % of the student hardly ever or never use the bicycle. It is noticed in the response of the students to question 6 and 7 that there seems to exist a relationship between the two mode of transport I. E. The percentage of usage of Adelaide transport reduces from most day (38. 1 to hardly ever or never (16. 7) use the percentage usage of bicycle increases from most days (4. 8%) to hardly ever (47. 6%) as shown in figure 6 below.Table 6 below shows the outcome of comparing the gender of respondents with their environmental attitudes based on whether they agree strongly to been committed to missing environmental impact and minimizing the use of paper. It is observed that there is a significant difference in the percentage of female 91. 3% compared to 72. 2% of male that said yes to minimizing the use of paper and these is further strengthen by the result shown with 30. 4% of female strongly agreeing to been committed to minimizing environmental impact while no male strongly agreed to the statement, Though majority of the male(88. %) agreed to been committed while compared to the 56. 5% of female that agreed. This result implies that females are ore inclined to be committed to minimizing their impact on the environment by participating more in minimizing their paper use When the degree enrolled in by the respondents was compared as shown in table 7 below it was observed that students enrolled in bachelor of environmental management and bachelor of Art are more inclined to going to the shop with their own containers than the remaining students enrolled in other courses.With students enrolled in bachelor of environmental management having the highest percentage that go to shopping with their own bags and container it shows that environmental attitudes of student enrolled in environmental topics have a higher tendency of participating and engaging in more environmentally friendly activities Table 8 and 9 below which compared the socio economic status of students surveyed with their environmental attitude based on their response to different question clearly shows that students with socio economic status above 1000 have a higher percentage of solar electricity and rainwater tank plumb ed to their dwelling than their counterpart with socio economic status below 1000. This implies that students room high socio economic status are more inclined to be able to afford environmentally friendly feature in their dwelling. Its is also notice from this study when the age of the respondents was compared to the number of students that use the Adelaide public transport and bicycle has their mode of transport. It is noticed that respondents aged 18 and 19 are both the highest(18. % each) user of Adelaide public transport, while respondents within the range of 36 to 57 years did not make use of Adelaide public transport at all. This may be as a result of older people having owned their personal vehicle. Conclusion This study was aimed at determining the environmental attitude and opinion of students and the effects of their degree of study, age, socio economic status and gender and on these environmental attitudes. In this study it has been observed that the degree a student is enrolled in has a significant effect on their environmental attitudes when the students take more environmental courses, because the participation in their environmental attitudes increases.As a result of the study, it could be concluded that the students surveyed generally had positive attitudes toward the environment regardless of the demographic characteristics used. Findings in this studies can be significant, because to face the challenges of environmental problem it is important to know the attitudes of students who are the potential leaders and policy makers of the future, so as to acquaint these younger generation with the necessary knowledge, skills and attitude relating to the environment regardless of their demography characteristic, because this students will affect and be affected by the environmental policies and decisions undertaken today.

A Silver Dish

Add one extra variable Into the equation, and the entire solution has hanged, Just as well If you were to take one variable out. In this essay, I will be using the butterfly effect theory to explain how events will be altered when one characteristic Is taken out of the main character, after first identifying four of his characteristics and showing how it supports the development of the story as well as his character. What does it mean to have responsibilities and what is its importance in life? Responsibility consists of the duty or obligation that one owes to another or oneself.One can direct the responsibility towards family, friends, and even God. Responsibility results in a positive character trait that shows a high degree of unselfishness. It teaches each person that there will always be something beyond themselves to care about. Responsibility can consist of moral, legal, mental or physical obligations. Woody, a businessman in Chicago, has an endless amount of responsibility. à ¢â‚¬Å"He [father] came to Woody In the backyard one spring day and said, ‘From now on you're the man of the house' â€Å"(Bellow 543).At the age of fourteen, Wood's father had abandoned him, leaving Woody the responsibility of taking care of his mother and two younger sisters. He cares for his mother and his two sisters who are all mature adults. He also cares for his father and his father's wife, though he shares no blood with his stepmother. † Since his wife, after fifteen years of separation had not learned to take care of herself, Woody did her shopping on Fridays, filled her freezer. He had to take her this week to buy shoes. Also, Friday night he spent with Helen- his wife De facto.Saturday he did his big weekly shopping. Saturday night he devoted to Mom and his sisters. He was too busy to attend to his own feelings†(Bellow 541 Wood's countless obligations to his family UT him in a position of the dominant male, the caretaker. â€Å"Mother and the girls tur ned into welfare personalities and lost their individual outlines. Ah, the poor things, they became dependents and cranks. In the meantime, Woody, the sinful man, was their dutiful and loving son and 561). How would the story have changed If Woody had no sense of responsibility?As a child, Woody had no choice but to take full responsibility over his family, seeing as nobody else would. During these hard times for Woody, his selfless acts were the glue that held his broken family intact. If Woody were to exile all selfless feelings from his body and replace it with pure selfish thoughts, only the worst would be in store for his family. â€Å"Woody, who took full responsibility for them all, occasionally had to put one of the girls (they had become sick) In a mental 541). If Woody had Ignored shadows, known only as the crazy women you tell your children to avoid.The narrator went on to say that, † he paid for heat and light and food, and dressed them all out of Sears, Roebuck a nd Webfoot's, and bought them a TV, which they watched as devoutly as they prayed†(Bellow 561). With his mother in the hospital religiously, his sister checked into a mental institution, and his other sister unable to stabilize herself or her career, Woody had no choice but to take responsibility. If he hadn't done so, knowing that his father would never step up to his responsibilities, his family would have indefinitely perished to the harsh reality of poverty.Woody had shown signs of true loyalty to his family, loyalty that will always be in existence, even for his father. Some people believe that loyalty makes one predictable. Others may say that being loyal means being unable to think for oneself. And some may even indemnify loyalty as a weakness. Loyalty is the willingness to make an investment or personal sacrifice to strengthen a relationship. Though it is rare to find, a loyal person is a valuable asset to anyone. Loyalty involves obedience, sacrifice, and compassion, a mix that is not easy to find.Family requires undoubted loyalty from family members as well as friendships require friends to convey the meaning of loyalty to strengthen a bond between one and another. A loyal man can be described as a man who sacrifices his life for his family, his friends, and even his country. In his case, loyalty will be described as Woodsy endless devotion to his father. Woodsy father had, on every occasion, let Woody down, yet he has always stood behind his father. Mimi got to lend me money to buy gasoline- the caddie money you saved†(Bellow 543).The only money Woody had been able to save up working a side job, Woodsy father had taken it as getaway cash. Woody had not hesitated upon giving his father what he had asked for, even though this meant Woody was an enabler for his father's wishes upon deserting his family. â€Å"Why had he let Pop have his way? Why did he agree to meet him that day, in the dim rear of the lorry? â€Å"(Bellow 549). Woodsy fa ther had return for one purpose, he needed money. Woody had decided to take him to Ms.Skulled, the woman who out of good faith, paid for Woodsy college tuition for two years to become a minister. Woody had taken a risk by bringing his father to the only person who supports him in life. What he did not expect is that his father was planning on stealing her personal belongings for extra cash. Even when his father had done so, Woody had stood by him and said, â€Å"He denied that he or Pop had touched Ms. Shouldn't property. The missing object- e didn't even know what it was- had probably been misplaced, and they would be very sorry on the day it turned up†(Bellow 559).By staying loyal to his father, an admirable and rare trait, he had in fact proved himself to be deceitful and therefore disloyal to those who had supported him as he was growing up. Take one variable out of an equation, and the answer will be entirely different. Just as an equation, remove a character trait from Woodsy character, and the entire story will differ from the original. If woody had not been so loyal to his father, many things would have been different. To start, if Woody had not given his father the money to escape, His father could have never returned, believing that there was no warming welcome to accept.If he had indeed returned though, and asked Woody once more for money, I believe that Woody would have turned him down. Woody was well off in his life, entity from himself. When his father returned again, if Woody had thought in more of a selfish manner, he would have turned his father down, and would not have dealt with the pain of his supporters giving up on him. By being more selfish, Woody would have been seen as a more respectable character, without weakness for the man who mined his life. Woodsy loyalty to his father had been the variable in his life that continuously forced a downfall in his life.Loyalty is comprised of many things, but one thing loyalty does require is honesty. Honesty is another quality that is rare to find in this world, a quality that should be treasured. Honesty is the ability of being sincere, truthful, trustworthy, honorable, and fair. When you look at being honest and telling the truth it would seem as a simple task to practice. Being honest means keeping a friends secret unknown, admitting to your mistakes, and telling the truth despite the consequences. When you make a statement, make a truthful one. However, it seems that being entirely honest can be more difficult than one may perceive it to be. Woody was moved when things were honest. Bearing beams were honest, undisguised concrete pillars inside high-rise apartments were honest. It was bad to cover anything. He hated faking†(Bellow 542). Everything in his life that Woody had been able to appreciate had been honest. Woody had tried to learn from his father's mistakes, and instead being an honest man. After bringing his father to the house of the woman who could possibly help Woody and his father with their money issue at hand, Woody witnessed his father stealing a silver dish from the kind lady. ‘Before they come down, pop, will you dig that dish out of your long Johns. ‘ Pop turned stiff on him. He became absolutely military. He said, ‘Look, I order you! ‘ Before he knew it, Woody had Jumped his father and begun to wrestle with him†(Bellow 556) Being an honest man, Woody must go against his loyalty for his father and stop him from committing theft towards the one person who can help them. Woody does his best to be honest with everybody around him, but to be honest with one may result n dishonesty towards another. Dishonesty is a word used to describe the absence of honesty.If Woody would have been known as a man with the absence of honesty, the Woodsy life may have been altered entirely. If he had allowed his father to continue on with his theft, he would not only have felt guilty for allowing the terrible de ed to continue, he would have been an accomplice. He must have to choose a side, to stand behind his father or against him. By standing with him, it could have ignited a spark within Woody, causing him to follow in his father's footsteps as a kleptomaniac. He old have gone on to lead a life of crime, forgetting his mother and two sisters at home to starve.Truth and honesty are not easy qualities to come by, yet truth can always be found in religion. Religion can be defined as a system of beliefs, symbols, and values that provide a group of people with the solution of the question of the ultimate meaning. Religion is a way to acquire a higher feeling of self-importance. Man unites himself with the Infinite and feels ennobled. Through religion, men and woman are able to give their lives purpose. Religion is the central element in the life of civilization. Woody, immersed in Christianity, is known to be a man deeply connected to his religious roots.Woodsy religion is what put him on th e path for a new life, a path opposite of his fathers. Religion is the one source of comfort that Woody is able to find in his life. It gives to get up and tell a church full of Scandinavians that he, a Jewish lad, accepted Jesus Christ†(Bellow 545). Woody testified of his faith to Christianity and went on to say that, † he moved his own heart when he speak up about faith†(551). Woody had been known to the general public as a faithful Christian boy, servant to none except God. Although Woody had studied for two years in a seminary, preparing to be a minister.Two years of college during the Depression was more than most high-school graduates could afford†(Bellow 539). Without his father in his early years of life to show him the way, religion introduced him to the right path. Religion is what paid for his college tuition, taught him the meaning of honesty and how to take responsibility. Just like the rest of the character traits, take religion out of Woodsy ch aracter and the story will drastically change. Ms Skulled, out of good faith, had paid for his auction for two years in hopes of Woody becoming a minister.If Woody had chosen to be a nonbeliever, he would have undoubtedly lost his opportunity to go to college. By doing so, he could have lost his future opportunities to be able to support his mother and two sisters, as well as his father and his fathers spouse, Haling. Without religion, Woody might have not been able to find truth in the world, and therefore have no reason to be an honest, truthful person. If he had chosen the path to be free of religion, he might have not cared for being a sinner and in fact turned into his father, a gambling, stealing, irresponsible man.In conclusion, there had been many attributes that describes Woodsy character. The four character traits that I had chosen to talk about were his responsibility to his family, loyalty to his father, honesty in life, and faith in his religion. All of these characteri stics help develop their story in their own way, and I have proved this using the theory known as the butterfly effect. Change one detail in the past, and entirely alter the outcome of the future. Each characteristic helps develop the story in its own way, each critically changing the story when it had been removed from the list of his character traits.

Jefferson Memorial and the Pantheon Essays - 1347 Words

Jefferson Memorial and the Pantheon The Jefferson Memorial is a testimonial to the past, present, and future of the United States. Its architecture, like most neo-Classical buildings, gives a sense of permanence. This permanence has a history far older than many would suspect. Centuries ago and thousands of miles away a building was erected that would later become the model for which many other buildings, including the Jefferson Memorial, are based upon. This building is the Roman Pantheon. Though the Jefferson Memorial borrows the basic form and elements from the Pantheon, the Memorial has distinctive differences from its predecessor. The Memorial is located in Washington, DC in an area of the city known as The Mall (Weeks, AIA†¦show more content†¦It is a grave mistake though, to believe that the Memorial is only a copy of the Roman model. No, the Jefferson Memorial is quite unique, and has distinctive differences from the Pantheon. The Pantheon was built in Rome under the patronage of Emperor Hadrian between 125 and 128 CE. It was originally raised on a podium but that has long been covered up by centuries of dirt and debris (Stokstad, Art History, pg. 263). Its facade was made to resemble a typical Greek or Roman temple but behind this porch lies a giant rotunda, or circular building. It has 20 foot thick walls that raise 75 feet high . . . and support a huge, round, bowl-shaped dome, 143 feet in diameter and 143 feet from the floor at its summit (Stokstad, pg263-264). Like most Roman buildings, the Pantheons surface consists of marble. Beneath the marble veneer lies internal brick arches and concrete that support the dome. The walls form a structural drum that holds up the dome. These structural elements are disguised by a wealth of architectural detail-columns, exedrae, pilasters and entablatures-in two tiers(Stokstad, pg. 264). The design of simple repetition of square against a circle . . . established on a large scale by the juxtaposition of the rectilinear portico against the rotunda(Stokstad, pg. 264-265). This repetition of square on circle is also repeated in the interior of the building. The floor also shows the motif ofShow MoreRelatedThe Great Leaders Have Used The Power Of Architecture3601 Words   |  15 Pagescollection of colonies. A contrasting example is Thomas Jefferson, an aspiring architect who not only designed buildings for the new America, but the American democracy with it. His architecture was representative of a collection of intellectual individuals working together to create a just system of government. The classical buildings that symbolize these styles of architecture, linked by the similar architectural features, are the Maison Carrà ©e, Pantheon and the Parthenon. 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